USC University Hospital Videos
These :15 spots were written and produced by me with the goal of communicating a simple idea—that if you see a doctor in the USC health system, you're seeing the same doctors that the school's world-class athletes see. These videos were shown on the Jumbotron at basketball and football games.
This was a special one-off opportunity we had to do another "See the Doctors They See" spot for USC. Due to some miscommunication with USC Athletics, when we arrived in LA, I was told by that (1) I had to rewrite the script on the fly and (2) that instead of having a full day with Coach Carroll, we would have 15 minutes with him. So we ordered a second camera rig with a teleprompter and got four takes. Luckily, he was a natural.
This was a six-figure production that could have gone south very quickly but ended up a success. The client was very happy.