My mother was a copywriter who later taught English as a second language. My father was a designer who became a copywriter and creative director.
I have been writing to persuade since my teens and have done so professionally for more than 25 years.
Across my career, both in agencies and on the client side, my work has spanned industries ranging from healthcare and nonprofits to CPG and construction manufacturing.
In every case, the connecting thread has been clarity.
I am drawn to the challenge of making the complex clear—an endeavor that ultimately rewards the reader as much as the writer.
I was born to do this.
Etc.
• I am married, with a dog, two cats, and a bird.
• I was born in the UK and have lived all over the world but have spent the bulk of my life in the American Midwest, where I reside today.
• I am a dual US/UK citizen.
• I am a lifelong musician and toured the country with various indie bands in the 90s. I still play today.
• I was a political science major at the University of Iowa but switched to film my second year.
• I’ve lived in Lagos, Nigeria, and Helsinki, Finland, but neither is as hot or cold as Omaha, Nebraska.
